Guides
Practical guides for running a meal kit or prepared meal subscription business on Shopify — how to structure your products, price your plans, and let customers pick their meals each week.
How to structure meal plans and meals as Shopify products
The product structure behind every meal subscription store: one meal plan product customers subscribe to, individual meal products they choose from, and a menu that connects the two.
7 min readSetupHow to offer small, medium and large meal plans without duplicating every meal
Same menu, different portion sizes or tiers? Put the tier on your meal plan product's options — not on every dish — and let each plan variant carry the price and the kitchen instruction.
6 min readSetupWhy your subscription plan should be a bundle product, not a single dish
The plan product's variant price is what subscribers actually pay. Connect a single dish by mistake and you can sell a whole box for the price of one meal — here's the structure that prevents it.
6 min readMenusDo you need a weekly menu, or one menu customers can pick from anytime?
Fresh prepared meals rotate weekly; frozen meals, baby food, and pantry boxes usually don't. How to tell which menu model fits your store — and why delivery dates still matter either way.
6 min readReady to set this up on your store?
Servd is free to install and walks you through creating your meal plan, your first menu, and the storefront entry point.
Install Servd on ShopifyQuestions about your setup? Email us — we respond within 24 hours.